Susan C. Strong, Ph.D., is the founder and executive director of the Metaphor Project. She is also the author of our new book, MOVE OUR MESSAGE: HOW TO GET AMERICA'S EAR, available on our website. The mission of the Metaphor Project is helping Democrats, liberals and progressives learn how to mainstream their messages by framing them as part of the best American story.
SHARE Tuesday, October 2, 2012 Counter-frame It! How to Stop Using Their Words (2565 views)
This article covers the basics of how to counter the Right's maddening sound bites and slogans. Three specific methods are spelled out, and examples of each are included. In addition, four typical Left slogan framing traps are described and diagnosed.