Most Popular Choices
Share on Facebook 350 Printer Friendly Page More Sharing

Tapping the Power of story

By       (Page 1 of 1 pages)   No comments
Follow Me on Twitter     Message Rob Kall

Originally Published on OpEdNews

How would you feel if you came home and your house was gone-- blown up and burned down? Jane (a false name but real story) tells me that one of the happiest days in her life was the day she came home to find her house gone. She'd gone away for the weekend with her son, and upon returning home... home wasn't there. While she was gone, something in the house had exploded and it had burned to the ground. She wrote,
"I stopped at the mailbox, and then pulled into my driveway, house was gone. While we were gone, on the first morning at 3 am after the day we left, the house had exploded it had been in the papers, and many people had tried to reach us, but this was not possible. The firemen had risked their lives to save us, thinking we were in the house. The entire neighborhood had gathered at 3 am ...horrified When i got out of the car ...shocked, a neighbor told me what had happened, and he showed me tons of photographs of the house in flames. i asked him if my son could stay with him for about half an hour, and that I wanted to be alone. I walked into the ruins, and even if this was strictly forbidden, and there was the refrigerator, and it had melted to the floor. And then I started crying...sobbing. Why? Because I knew at that moment that I was the luckiest person in the entire world, and that moment didn't pass."
Jane used this story to illustrate how sometimes, when bad things happen, they put our lives in perspective. What could be seen as bad experiences can turn into wonderful outcomes. Imagine trying to argue that point without such a powerful story. It's amazing how a story can affect the way you think about something, or change the way you think. About ten years ago, I became interested in the "World of Story" and the Science and Art of story. After giving some feedback on a freinds novel, I asked him for feedback on a novel I was working on. I liked his feedback and he suggested that I take a workshop with screenwriting trainer Robert McKee, who had just written a book, Story Structure. When I took the course, I was amazed at how he'd made a science of Story creation and enhancement. I asked him if he'd ever spoken to psychologists, because I thought a lot of his ideas applied to psychology. "No. I'm a screenwriter," he replied. Well that got me started thinking about how story concepts could be applied to psychology. After all, psychologists elicit stories from their patients, with the goal of helping them to re-write those life stories in a healthier, happier way. I started thinking about all the fields that use stories, besides writers writing novels and screenplays-- lawyers talking to juries, ministers preaching, teachers, marketers, researchers, public speakers... and I concluded that the story business was one of the two or three biggest businesses in the world. After talking to a number of the leaders in some of these fields-- leaders on the use of story in those fields-- it became clear to me that there had never been a meeting that brought together experts from all the different worlds of story. I organized that meeting and held it in 2002. I'll be holding the sixth annual Storycon Summit Meeting on the Art, Science and Application of Story on January 19-22, 2007, in Palm Springs, California. I've come to believe that as humans evolved, their protohuman ancestors, telling stories around the campfire, of hunts and close calls with death, grunting and gesturing, were actually, through the story telling, helping to form our brains the way they are today-- able to use language, visualize, use metaphors... We are very much the creation of our stories. We live our lives, perceiving our existence through the eyes of the stories we have adopted or that have been given to us by our culture, our family, our community. We build our dreams within the stories we are living. We connect to others when we find that their stories mesh with ours. Sharing our stories is a way to explore new opportunities to connect with each other, to expand our own repetoire of stories. Understanding how stories work is a way to look within our selves and our relationships and understand some of the reasons we think, feel and do the things we do. If you are a professional, there's a good chance that using stories and understanding how they function in your work will help you work better. I've used individual story analysis to help coach politicians identify the stories in their lives that define and illustrate who they are, what they stand for, their values, achievements and how they've faced adversity and challenges. Then I coach them on how to use the stories in their stump speeches. The same approach can be just as powerful for advocating for causes, for selling products, for getting people to think about new ideas in new ways. Since this is a social networking media website, this article doesn't have to end here. You can tell some of the ways you use stories, or you can share a story and how it has touched your life or defines who you are.
Rate It | View Ratings

Rob Kall Social Media Pages: Facebook page url on login Profile not filled in       Twitter page url on login Profile not filled in       Linkedin page url on login Profile not filled in       Instagram page url on login Profile not filled in

Rob Kall is executive editor, publisher and site architect of, Host of the Rob Kall Bottom Up Radio Show (WNJC 1360 AM), President of Futurehealth, Inc, inventor . He is also published regularly on the

With his experience as architect and founder of a technorati top 100 blog, he is also a new media / social media consultant and trainer for corporations, non-profits, entrepreneurs and authors.

Rob is a frequent Speaker on the bottom up revolution, politics, The art, science and power of story, heroes and the hero's journey, Positive Psychology, Stress, Biofeedback and a wide range of subjects. He is a campaign consultant specializing in tapping the power of stories for issue positioning, stump speeches and debates, and optimizing tapping the power of new media. He recently retired as organizer of several conferences, including StoryCon, the Summit Meeting on the Art, Science and Application of Story and The Winter Brain Meeting on neurofeedback, biofeedback, Optimal Functioning and Positive Psychology. See more of his articles here and, older ones, here.

To learn more about me and, check out A Voice For Truth - ROB KALL | OM Times Magazine and this article.

And there are Rob's quotes, here.

To Watch me on youtube, having a lively conversation with John Conyers, Chair of the House Judiciary committee, click here Now, wouldn't you like to see me on the political news shows, representing progressives. If so, tell your favorite shows to bring me on and refer them to this youtube video

My radio show, The Rob Kall Bottom Up Radio Show, runs 9-10 PM EST Wednesday evenings, on AM 1360, WNJC and is archived at Or listen to it streaming, live at

Rob also host a health/mind/body/heart/spirit radio show-- the Rob Kall Futurehealth radio show. Check out podcasts from it at

Follow me on Twitter

A few declarations.
-While I'm registered as a Democrat, I consider myself to be a dynamic critic of the Democratic party, just as, well, not quite as much, but almost as much as I am a critic of republicans.

-My articles express my personal opinion, not the opinion of this website.

Recent press coverage in the Wall Street Journal: Party's Left Pushes for a Seat at the Table
Go To Commenting
The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.
Follow Me on Twitter     Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Awakener; My Occupation. And yours? (4280 views)

Notes from a High Powered Local Writers Group (1175 views)

Notes From A High Level Writers Group (960 views)

Some tips on writing with your heart and your head (929 views)

Distracted-- the Coming of a New Dark Age; Rob Kall Interviews author Maggie Jackson (894 views)

Where the Experts in the Worlds of Story Meet (848 views)

Total Views: 9086

To View Comments or Join the Conversation: