Share on Google Plus Share on Twitter Share on Facebook 14 Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit 13 Share on StumbleUpon Tell A Friend (27 Shares)  

Printer Friendly Page Save As Favorite View Favorites   No comments
Exclusive to StoryCon:
Articles

Successful Self-publishing - Key questions for authors #2

By       (Page 1 of 1 pages)     Permalink

Related Topic(s): ; , Add Tags  Add to My Group(s)

Rate It | View Ratings

storycon.org
Author 33
Message

Originally Published on OpEdNews

Why will anyone buy your book?

You may have heard the idea that people want to know only one thing, and that they only listen to one radio station, WIIFM, "What in it for me?" Books are no different than any other product.

While I am sure you like your book and you can easily see why people will want it, until you can give me solid reasons benefits to buy, and read your book, you have no sale.

You're asking people to invest not only their money to buy the book, but then their time to read it, so you better have some solid benefits that will compel them to do so.

What is the number one benefit I will receive from reading your book? Hint: This is probably listed in the subtitle.
What will your book do for me?

How will it improve my life, business, finances, health or whatever it is you're trying to do.

It must answer the "so what" question.

If you say that you'll learn all about the world of investment strategies, this is a fact, not a benefit. If I'm the reader and I read that, my question is going to be "So what?"

A benefit would be something like "and be able to build your retirement nest egg in less time."

The benefit statement would then be that you will, "Learn all the latest strategies and be able to build your nest egg in less time."

A more powerful way to phrase this would be, "Build your retirement nest egg in less time (benefit) by learning how to use the latest investment strategies." (fact)

These benefits, by the way, will go into your flyer, your sales page, your Web site and the back cover content, so invest some time completing this step.

Action step
Brainstorm at least ten, preferably twenty, key benefits a person will receive from reading your book.

 

Rate It | View Ratings

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon Share Author on Social Media   Go To Commenting

The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles
Related Topic(s): ; , Add Tags

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

Successful Self-publishing - Key questions for authors #2 (907 views)

Independent Publishers Tap New Opportunities While Industry Experiences Sea of Change (456 views)

Successful Self-publishing - Key questions for authors #1 (456 views)

Total Views: 1819