Share on Google Plus Share on Twitter Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend

Printer Friendly Page Save As Favorite View Favorites   No comments
Articles

An Ad That Defies Stereotypes

By       Message you tube     Permalink
      (Page 1 of 1 pages)
Related Topic(s): ; ; , Add Tags Add to My Group(s)

View Ratings | Rate It

storycon.org Headlined to H4 6/26/15

Originally Published on OpEdNews

I'm attending the IVOH.org Restorative Narrative Conference and Felix Richter, an ad agency guy is presenting on how his agency created an ad for Under Armor that challenges stereotypes. It gave me chills.



 
Richter shows how effective advertising defying sterotypes can make successful ads.

Here's another ad, with Gisele Bundchen. Felix points out that showing the opposite is a way to reveal the truth.



Richter says "It always has to make sense for the brand."

When it comes to branded content clients know that when it comes to this kind of ad it does not hammer home a message about the product"

it takes courage for an advertising agency to propose and an advertiser to pay for ads like this.

 

View Ratings | Rate It

video sharing site

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon



Go To Commenting
The views expressed in this article are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

An Ad That Defies Stereotypes (621 views)

Total Views: 621

Top Content
in the Last 2 Days
(by Page Views)

Solutions Journalism and OpEdNews by Meryl Ann Butler (33)

Comparing Seven Different Story Paradigms by Chris Huntley (23)

Writing Stories to Change the World by Rob Kall (13)

Snuggling Up to Celebrities Not Part of Journalism Training by Walter Brasch (12)

Writing For Life: Writing and Authoring by Kamala B. Sarup (12)

Re-writing an attacker's script -- getting in practice by George Lakey (11)

When Truth is Vilified or Ignored, Story is the Solution by Rob Kall (10)

Restorative Narrative-- Finding Hope After Darkness by Rob Kall (9)

New York City Book Expo = Book Exposure by Scott Baker (8)

Behind the Scenes with Hollywood Screenwriter, Robert Avrech by Joan Brunwasser (8)

The difficulty of practicing narrative medicine by Lewis Mehl-Madrona (8)

Pretty Profiles Are Fine, but Where are Stories of Powerful Women? by Elayne Clift (7)

Best-Selling Author John Lescroart Talks About Latest Book, Prisons, Writing & Friendship by Joan Brunwasser (7)

Three Centuries of U.S. Writing Against War by David Swanson (7)

How Do You Finance Your Writing Habit? by J.L. Morin (7)

How To Become a Highly Paid Author by Tom Corson-Knowles (7)

How To Create An Evil Character-- Sound Familiar? by Rob Kall (7)

Comedian Mark Schiff's Done it All: Seinfeld, Carson, Letterman and Leno - Now What? by Joan Brunwasser (7)

Freelancing, Failure, Follow-up, Risk, Reframing and the Passionate Life: Gregg Levoy Intvw Transcript Part 2 by Rob Kall (7)

HOPKINS, THE SELF, AND GOD is Ong's Crowning Achievement (Review Essay) by Thomas Farrell (7)

Writing Down Rants by David Swanson (7)

Emerging Archetypal Themes: Service Without Self-Sacrifice: Virgo: Mistress of Spices by Cathy Pagano (7)

My English Teacher's Son Won the PEN/Faulkner Fiction Award by Arlene Goldbard (7)

Emerging Archetypal Themes: LadyHawke: The Union of Opposites, Gemini & The Lovers by Cathy Pagano (6)

Tell Your Story Now! by Arlene Goldbard (6)

Go To Top 50 Most Popular