Articles

An Ad That Defies Stereotypes

By       Message you tube       (Page 1 of 1 pages)     Permalink

Related Topic(s): ; ; , Add Tags  Add to My Group(s)

View Ratings | Rate It

storycon.org Headlined to H4 6/26/15

Author 116

Originally Published on OpEdNews

I'm attending the IVOH.org Restorative Narrative Conference and Felix Richter, an ad agency guy is presenting on how his agency created an ad for Under Armor that challenges stereotypes. It gave me chills.


Richter shows how effective advertising defying sterotypes can make successful ads.
Here's another ad, with Gisele Bundchen. Felix points out that showing the opposite is a way to reveal the truth.

Richter says "It always has to make sense for the brand."
When it comes to branded content clients know that when it comes to this kind of ad it does not hammer home a message about the product"
it takes courage for an advertising agency to propose and an advertiser to pay for ads like this.

 

View Ratings | Rate It

storycon.org

video sharing site

Share on Google Plus Submit to Twitter Add this Page to Facebook! Share on LinkedIn Pin It! Add this Page to Fark! Submit to Reddit Submit to Stumble Upon Share Author on Social Media   Go To Commenting

The views expressed herein are the sole responsibility of the author and do not necessarily reflect those of this website or its editors.

Writers Guidelines

Contact AuthorContact Author Contact EditorContact Editor Author PageView Authors' Articles

Most Popular Articles by this Author:     (View All Most Popular Articles by this Author)

An Ad That Defies Stereotypes (1219 views)

Total Views: 1219