Share on Google Plus Share on Twitter Share on Facebook Share on LinkedIn Share on PInterest Share on Fark! Share on Reddit Share on StumbleUpon Tell A Friend

Printer Friendly Page Save As Favorite View Favorites   No comments

Authors Buy Their Way Onto Best-Seller Lists

Quicklink submitted By       Message Rob Kall     Permalink
Related Topic(s): , Add Tags

View Ratings | Rate It

storycon.org Headlined to H3 2/22/13

Image from a quicklink
Copyrighted Image? DMCA
How are some authors landing on best-seller lists?

It isn't uncommon for a business book to land on best-seller lists only to quickly drop off. But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements.

But the short moment of glory doesn't always occur by luck alone. In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists. The marketing firm, San Diego-based ResultSource, charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed.

As ResultSource's website points out, hitting best-seller lists can mean fame, and potentially lucrative consulting assignments.

"Publishing a book builds credibility, but having a Bestseller initiates incredible growth--exponentially increasing the demand for your thought leadership, skyrocketing your speaking itinerary and value," ResultSource says.

Read the rest of the story HERE:

At online.wsj.com

 

 

 

Top Content
in the Last 2 Days
(by Page Views)

Comparing Seven Different Story Paradigms by Chris Huntley (28)

Solutions Journalism and OpEdNews by Meryl Ann Butler (23)

Snuggling Up to Celebrities Not Part of Journalism Training by Walter Brasch (13)

Writing For Life: Writing and Authoring by Kamala B. Sarup (13)

When Truth is Vilified or Ignored, Story is the Solution by Rob Kall (10)

Emerging Archtypal Themes: The Hunger Games, the new Female Heroine and Aries Courage by Cathy Pagano (9)

Re-writing an attacker's script -- getting in practice by George Lakey (8)

Three Centuries of U.S. Writing Against War by David Swanson (8)

John Taylor Gatto, author Dumbing Us Down; Interview Transcript, Part 1 by Rob Kall (8)

My Hiatus From News Marination Has Changed My Writing by Rob Kall (8)

Talking about Apocalypse and Why the World Doesn't End: Interview Transcript Michael Meade by Rob Kall (7)

Linda Gartz: Digging up family history through letters and photographs by Joan Brunwasser (7)

How Do You Finance Your Writing Habit? by J.L. Morin (7)

Pitching to agents: How to throw a fiction fast ball by Kathryn Craft (7)

As Writing and the Gutenberg Press Changed the World, Are Apps Creating an App Generation? Howard Gardner & Katie Davis by Rob Kall (7)

Emerging Archetypal Themes: LadyHawke: The Union of Opposites, Gemini & The Lovers by Cathy Pagano (7)

Mallary Jean Tenore-- Writing With Hope-- Restorative Narratives by Rob Kall (7)

Comedian Mark Schiff's Done it All: Seinfeld, Carson, Letterman and Leno - Now What? by Joan Brunwasser (7)

Storytelling and Reconciliation by Gifford Keen (7)

Behind the Scenes with Hollywood Screenwriter, Robert Avrech by Joan Brunwasser (7)

The Worlds of Story-- so much bigger than books and movies by Rob Kall (7)

Emerging Archetypal Themes: Whale Rider, Aries and the Female Leader. by Cathy Pagano (7)

Writing Down Rants by David Swanson (7)

Intvw Transcript: James Risen--Tips on Investigative Journalism and Living With Prison Hanging Over His Head by Rob Kall (7)

Restorative Narrative-- Finding Hope After Darkness by Rob Kall (7)

Go To Top 50 Most Popular