How are some authors landing on best-seller lists?
It isn't uncommon for a business book to land on best-seller lists only to quickly drop off. But even a brief appearance adds permanent luster to an author's reputation, greasing the skids for speaking and consulting engagements.
But the short moment of glory doesn't always occur by luck alone. In the cases mentioned above, the authors hired a marketing firm that purchased books ahead of publication date, creating a spike in sales that landed titles on the lists. The marketing firm, San Diego-based ResultSource, charges thousands of dollars for its services in addition to the cost of the books, according to authors interviewed.
As ResultSource's website points out, hitting best-seller lists can mean fame, and potentially lucrative consulting assignments.
"Publishing a book builds credibility, but having a Bestseller initiates incredible growth--exponentially increasing the demand for your thought leadership, skyrocketing your speaking itinerary and value," ResultSource says.
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